It’s T-minus eight days until the Isabel Marant collection hits select H&M stores worldwide, and the retailer has just launched a dedicated microsite in anticipation. It features plenty of photos of the line, a countdown clock and video—all arranged in a Tumblr-like format.
According to the site, the H&M locations carrying the collection will open at 8am local time on November 14 and the online shop will begin offering the collab at 12pm EST. In the “how to shop” section, H&M explains that they will again be utilizing a wristband system to organize shoppers day-of. The first 300 people in line will be broken down into groups of thirty and each will receive a colored wristband that corresponds to their group. Each group will have 15 minutes to shop the collaboration, and there will be five minute breaks between groups while staff, presumable, straightens out and restocks. After three and a half hours, the collaboration will be opened up to everyone.
H&M will be enforcing a purchase limit to try to curb resellers. Each shopper can purchase one item per style. Returns will be accepted for three days after the collection’s release.